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Colleges Are Tested by Push to Prove Graduates’ Career Success – WSJ.com
Connect students to careers in their field of study and use the college and social media to trumpet student success. Full transparency not obfuscation should be the rule.
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Others say they are leery of tying the nuances of educational success to dollar figures.
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the issue of quantifying graduate success has become increasingly important as colleges come under pressure to prove the education they provide is worth the investment.
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has been accepted to Syracuse University, where the business and communications schools offered ample job data, including starting salaries broken down by major
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The U.S. Education Department is weighing options for a new college rating system, which could include graduate employment information.
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schools themselves, many of which oppose efforts to use employment data to quantify education success.
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Naicu President David L. Warren wrote in response, “We do not believe that the price for enrolling in college should be permanent entry into a massive data registry.”
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admissions officers have realized the lure of using data about graduates’ success in their marketing materials and websites.
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Alumni polls are “not scientifically sound surveys,” said Mark Schneider, president of College Measures. He lamented their “horrific” response rates and selection bias, noting that those with good news to report are more likely to respond
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including a goal of having verifiable data on 65% of a graduating class. The average response rate for member schools is 48%, according to a recent NACE report.
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There has been “great inconsistency” in how outcomes are reported, including disagreement on how to define “employed,
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“We are in many ways a black box. People are hungry for information,” said David Anderson, St. Olaf’s president. He said schools need to share outcomes “as part of our institutional credibility and integrity.”
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